Graphic Design

It’s hard to go anywhere today without seeing a graphic designer’s work. From large billboard signs to small matchbook covers or business cards, graphic designers combine art and message to create visual solutions to a variety of communications problems.

A flair for the artistic and creative, combined with solid computer skills, are important for those interested in the graphic design field. Graphic designers put their skills and vision to work in service of commercial clients such as major corporations, or labels and marketing for companies such as Coke or Pepsi. Some also work with web design and interactive media.

Graphic designers need to be creative, know how to manage deadlines, think and problem solve quickly, and enjoy working on a computer. A variety of graphics and layout computer software programs are used in design, such as Adobe InDesign, PhotoShop, Illustrator and others.

While some artistic talent is necessary, there are positions available at all levels of creativity. An artistic background helps in recognizing what is aesthetically pleasing to the eye, recognizing symmetry and balance, and using color combinations that work well together. Having good English and grammar skills are important, and strong business and people skills come in handy when working with clients. Photography and web design skills are a plus.

Demand for graphic designers is strong and is expected to increase 7-13 percent over the next several years, though competition for the available positions is strong. Graphic designers need to be motivated get their design ideas across, and possess the people skills to attract and keep clients. Web design skills can help improve their job prospects.