eCommerce
Courses
- ECM 101 eCommerce Fundamentals
- ECM 120 eBusiness I: Communications
- ECM 220 eBusiness II: SEO & Management
- CIS 135 Open Source Web Design
- CIS 125 MS Expressions Web
ECM 101 eCommerce Fundamentals
3 Credits
The course introduces revenue models for conducting business transactions globally with customers over the Internet. Topics include integrating e-business strategies with traditional store-front objectives, procuring hardware and software resources, optimizing web marketing opportunities, and complying with legal, ethical and regulatory restrictions. Students will apply concepts to real-life scenarios through active-learning strategies.
Course Flyer 1.7mg pdf
ECM 120 eBusiness I: Communications
3 Credits
The course enhances electronic communication skills and computer concepts essential to electronic business (e-business) strategies. Topics include connecting base business operations with convergence and mobile technologies (cell-phones, PDAs, laptop technologies), as well as emphasis on cross-platform and web sharing of files, data, and business transactions.
ECM 220 eBusiness II: SEO & Management
3 Credits
The course covers search engine optimization, analyzing web marketing efficiencies, and evaluating content management systems. Topics include competitive comparison, keyword analysis, effective link building, blogs and eCommunities setup. Specific e-business components, such as Google Analytics, social networking sites, and pay-per-click advertising campaigns, are emphasized to increase the efficiency of eCommerce sites operations.
CIS 135 Open Source Web Design
1 Credit
This course will explore several open source web design software programs available, their risks, and advantages in the web development arena. Students will create an eCommerce web-site, learn to manage the site using open source utilities available, and discover strategies for security of website information and eCommerce transactions.
Course Flyer 1.2mg pdf
CIS 125 MS Expressions Web
1 Credit
This course will explore Microsoft® Expression Web® program as a tool to create, manage and publish a website. Specific attention will be given to publishing a unified website with Cascades Style Sheets and optimal site navigation in order to maximize a site’s functionality and marketing impact.
Course Flyer 1.2mg pdf
