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Business, Management, Marketing, & Technology Pathway

Program & Course Information

Business, Management, Marketing, & Technology Pathway

Marketing

What Marketing Professionals Do

Marketing professionals plan programs to generate interest in a product or service. They work with art directors, sales agents, and financial staff members.

Work Environment

Twenty-two percent of marketing professionals worked for advertising agencies in May 2010. Thirteen percent of marketing professionals worked for management of companies and enterprises.

How to Become a Marketing Professional

A bachelor’s degree is required for most advertising, promotions, and marketing positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Pay

The median annual wage of a marketing professional was $60,570 in May 2010.

Job Outlook

Employment of marketing professionals is expected to grow 14 percent from 2010 to 2020, as fast as the average for all occupations.

Quick Facts: Marketing Professional
2010 Median Pay $60,570
Entry-Level Education Bachelor’s degree
On-the-job Training None
Number of Jobs, 2010 216,800
Job Outlook, 2010-20 14% growth rate

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