5260
Catalog of Entry | 2000
Marketing
Associate in Applied Science
This curriculum is designed for the individual who wants to develop skills in the
marketing field and has the desire to advance to a position of leadership. The curriculum
also allows students to pursue an advanced course of study. Students will be challenged to
communicate in a variety of settings using verbal, non-verbal, and written techniques, and
to think creatively in solving problems. The student will use planning, implementation,
and marketing tools in a changing environment and will possess an awareness of marketing
techniques, professional and ethical concepts, legal issues, and strategic planning. As a
result, the student will be able to lead, or work effectively and supportively in teams to
achieve organizational goals.
Minimum credits: 63
Minimum cumulative GPA: 2.0
Minimum JCC credits: 12
MACRAO agreement: No
General Education Requirements (17 credits)
English (3 Credits)
ENG 131 Writing Experience
Mathematics (3 Credits) Choose one of the following:
MTH 112 Business Mathematics
MTH 120 Beginning Algebra or higher mathematics course
Science (4 Credits) Choose one of the following:
BIO 131 General Biology
CEM 121 Chemistry of Life
CEM 131 General Chemistry
CEM 151 General Inorganic Chemistry
GEL 160 Introduction to Geology
NSC 131 Contemporary Science
PHY 131 Our Physical World
PHY 151 Astronomy
Social Science (3 Credits)
ECN 231 Macroeconomics
Humanities (3 Credits) Choose one of the following:
ART 112 Art History: Renaissance - Present
ENG 236 Women in a Changing Society
ENG 247 Poetry and Drama
ENG 249 African American Literature
ENG 252 Shakespeare
ENG 255 American Literature 19th Century
ENG 256 American Literature 20th Century
ENG 257 World Literature I
HUM 131 Cultural Connections
MUS 131 Understanding Music
PHL 231 Introduction to Philosophy
PHL 232 Logic
THR 116 Introduction to Theatre
Health/Physical Fitness (1 Credit) Choose one of the
following:
HPF 160 Wellness
HPF 168 Weight Training & Conditioning
HPF 221 Jazz Techniques
HPF 277 Stress Management
HPF 278 Stress Management for Parents
Business Requirements (22 Credits)
ACC 211 General Accounting or ACC 231* Principles of Accounting I
BUS 101 Marketing
BUS 131 Introduction to Business
BUS 135 Business Law I
BUS 155 Human Relations
ENG 232 Technical & Business Writing
ITE 101 Intro to Information Technology
Marketing Requirements(24 Credits)
BUS 132 Advertising, Promotion and Public Relations
BUS 150 Leadership
BUS 233 Sales
BUS 235 Principles of Retailing
BUS 243** Business Problems and Solutions or BUS 245 Internship
Electives: Electives:
A minimum of 9 credits taken from ACC, BUS, ITE, ECN, FIN, or SEC.
*ACC 231 is required for students choosing the Accounting/Finance option.
MTH 120 or equivalent is a prerequisite for ACC 231.
**BUS 243 is for advanced business students. Sophomore status is required.
Return to Catalog of Entry | 2000
