eCommerce – Entrepreneur – Concentration

Upon completion students will be skilled to assess the opportunities available to launch an entrepreneurial venture, as well as develop a plan to incorporate an eCommerce website.


Program Requirements

Minimum credits 20
Minimum cumulative GPA 2.0
Minimum grade in all courses 2.0
Minimum Jackson College credits 15

CORE REQUIREMENTS (20 credits)

Take the following:

Course # Course Name Credits Prerequisites Notes
CIS 125 Microsoft® Expression® Web 1 CIS 095*

This course will show how to create web sites with the Microsoft® Expression® Web program. Topics will include how to create a web site, managing and publishing a web site, and how to use views, table and frames. Previous keyboarding experience is necessary to be successful in this course.

CIS 135 Open Source Web Design 1

This course will explore several open source web design software programs available, their risks and advantages in the web development arena. Students will create an eCommerce website, learn to manage the site using open source utilities available and discover strategies for security of website information and eCommerce transactions.

CIS 143 HTML 2

Create web pages using HTML. Students will learn techniques and strategies to build and promote successful web pages. Features such as columns, frames, image maps and META tags will be covered in this course.

ECM 101 eCommerce Fundamentals 3 CIS 095*, ENG 085*, ENG 090* and MAT 020* or higher

The course introduces revenue models for conducting business transactions globally with customers over the Internet. Topics include integrating eBusiness strategies with traditional store-front objectives, procuring hardware and software resources, optimizing web marketing opportunities, and complying with legal, ethical and regulatory restrictions. Student will apply concepts to real-life scenarios through active-learning strategies.

ECM 201 Advanced Information Technologies 3 CIS 101*, ENG 085*, ENG 090*

(SAME AS CIS 201) This course enhances electronic communication skills and computer concepts essential to using current advanced information technologies. Topics include web collaboration, web conferencing, web 2.0 applications, social media, mobile computing, file conversions and cross-platform compatibility.

ECM 220 eBusiness: SEO/Management 3 CIS 095*

This course covers search engine optimization, analyzing web marketing efficiencies and evaluating content management systems. Topics include competitive comparison, keyword analysis, effective link building, blogs and eCommunities setup. Specific eBusiness components, such as Google Analytics, social networking sites and pay-per-click advertising campaigns are emphasized to increase the efficiency of eCommerce site operations.

ENT 101 Entrepreneurship: Creating Your Own Job 3 CIS 095*, ENG 085* and ENG 090*

There will be only one constant throughout your career, and that constant is change. The preferences of consumers are constantly changing, entire industries are rising and falling, and hard-working people often are finding themselves looking for a job. This course provides you with the foundation to design your own job, whether in the context of an existing organization (i.e., as an “intrapreneur”) or as someone who starts a new enterprise (i.e., as an “entrepreneur”). In this course you will learn more about your own strengths and weaknesses, as well as the key characteristics shared by successful entrepreneurs. You’ll also gain skills for matching your strengths with a business idea that fits you well, so that both you and your customers will benefit. Finally, you will begin developing analytical tools to help make sound decisions in a rapidly-changing world.

ENT 102 Entrepreneurial Marketing: Finding Your Niche 3 CIS 095, ENG 085, ENG 090.

Organizations grow by serving the needs of customers. These needs are frequently changing; at times even the customers themselves don’t accurately express what they need. The key to entrepreneurial success is identifying the underlying needs of specific niches within the changing marketplace and then devising a plan which matches your driving passion and unique capabilities with the specific needs you have identified. This process is entrepreneurial marketing. In this course you will work with market research tools and develop analytical processes for identifying the needs of target customers, and you will produce marketing plans designed to capitalize on your unique advantages in order to delight customers. Simultaneously, you will begin developing a brand identity intended to become the preferred choice among your target customers.

ENT 169 Business Plan 3 ENT 101

The student will be able to evaluate their business concept and write a sound business plan for their entrepreneurial venture. In the process of doing so, the student will be able to assess the strengths and weaknesses of a business concept; collect and organize market research data into a marketing plan; and prepare the financial projects for their business venture. In addition, students will be able to identify and evaluate various resources available for funding the entrepreneurial venture. To be successful in this course, basic computer skills are required.