eCommerce – Manager – Skill Set
Upon completion students will be skilled to manage an eCommerce site’s search engine optimization, share product files across platforms, and utilize mobile technologies and advertising campaigns to ensure optimal efficiency of the site.
|Minimum cumulative GPA||2.0|
|Minimum grade in all courses||2.0|
|Minimum Jackson College credits||9|
CORE REQUIREMENTS (9 credits)
Take the following:
|Course #||Course Name||Credits||Prerequisites||Notes|
|ECM 101||eCommerce Fundamentals||3||CIS 095*, ENG 085*, ENG 090* and MAT 020* or higher|
The course introduces revenue models for conducting business transactions globally with customers over the Internet. Topics include integrating eBusiness strategies with traditional store-front objectives, procuring hardware and software resources, optimizing web marketing opportunities, and complying with legal, ethical and regulatory restrictions. Student will apply concepts to real-life scenarios through active-learning strategies.
|ECM 201||Advanced Information Technologies||3||CIS 101*, ENG 085*, ENG 090*|
(SAME AS CIS 201) This course enhances electronic communication skills and computer concepts essential to using current advanced information technologies. Topics include web collaboration, web conferencing, web 2.0 applications, social media, mobile computing, file conversions and cross-platform compatibility.
|ECM 220||eBusiness: SEO/Management||3||CIS 095*|
This course covers search engine optimization, analyzing web marketing efficiencies and evaluating content management systems. Topics include competitive comparison, keyword analysis, effective link building, blogs and eCommunities setup. Specific eBusiness components, such as Google Analytics, social networking sites and pay-per-click advertising campaigns are emphasized to increase the efficiency of eCommerce site operations.