eCommerce – Specialist – Concentration

Upon completion, students will be skilled to design an eCommerce site, manage its traffic and maximize the appearance of the site in search engine results.


Program Requirements

Minimum credits 15
Minimum cumulative GPA 2.0
Minimum grade in all courses 2.0
Minimum Jackson College credits 15

CORE REQUIREMENTS

Take the following:

Course # Course Name Credits Prerequisites Notes
CIS 125 Microsoft® Expression® Web 1 CIS 095*

This course will show how to create web sites with the Microsoft® Expression® Web program. Topics will include how to create a web site, managing and publishing a web site, and how to use views, table and frames. Previous keyboarding experience is necessary to be successful in this course.

CIS 133 Brand Identity Design 1 ENG 085*

This course introduces students to common contemporary practices of corporate brand identity design. Review and discussion of brand-building concepts are researched and analyzed.

CIS 135 Open Source Web Design 1

This course will explore several open source web design software programs available, their risks and advantages in the web development arena. Students will create an eCommerce website, learn to manage the site using open source utilities available and discover strategies for security of website information and eCommerce transactions.

CIS 138 Image Editing Applications 1 ENG 085*

Students will be exposed to current applications and technical aspects of image manipulation in a variety of contexts. They will become familiar with applications through research, demonstrations, and structured exercises as well as open-ended assignments.

CIS 143 HTML 2

Create web pages using HTML. Students will learn techniques and strategies to build and promote successful web pages. Features such as columns, frames, image maps and META tags will be covered in this course.

ECM 101 eCommerce Fundamentals 3 CIS 095*, ENG 085*, ENG 090* and MAT 020* or higher

The course introduces revenue models for conducting business transactions globally with customers over the Internet. Topics include integrating eBusiness strategies with traditional store-front objectives, procuring hardware and software resources, optimizing web marketing opportunities, and complying with legal, ethical and regulatory restrictions. Student will apply concepts to real-life scenarios through active-learning strategies.

ECM 201 Advanced Information Technologies 3 CIS 101*, ENG 085*, ENG 090*

(SAME AS CIS 201) This course enhances electronic communication skills and computer concepts essential to using current advanced information technologies. Topics include web collaboration, web conferencing, web 2.0 applications, social media, mobile computing, file conversions and cross-platform compatibility.

ECM 220 eBusiness: SEO/Management 3 CIS 095*

This course covers search engine optimization, analyzing web marketing efficiencies and evaluating content management systems. Topics include competitive comparison, keyword analysis, effective link building, blogs and eCommunities setup. Specific eBusiness components, such as Google Analytics, social networking sites and pay-per-click advertising campaigns are emphasized to increase the efficiency of eCommerce site operations.