Entrepreneurship – Certificate

This program begins applying the analytical skills which will assist students in creatively solving problems and meeting the needs of constituents either in their own company or in another organization in which they serve. Students can adapt these skills to whatever field(s) of endeavor they decide to pursue.


Program Requirements

Minimum credits 30
Minimum cumulative GPA 2.0
Minimum grade in all courses 2.0
Minimum Jackson College credits 15

GENERAL EDUCATION REQUIREMENTS

Take the following:

Course # Course Name Credits Prerequisites Notes
COM 240 Interpersonal Communication 3 ENG 085, ENG 091

(FORMERLY SPH 240) Students will learn to improve communication in one-on-one and small group situations. In this course, students will examine basic verbal and non-verbal elements affecting communication between individuals in family, peer group and work contexts. Specific units of discussion include intrapersonal perspective, conflict resolution, self-disclosure, message generation, intercultural messages and non-verbal communication.

ENG 131 Writing Experience I 3 ENG 085 and ENG 091

This is an intensive writing course. Narrative and descriptive modes are stressed. Basic research strategies are introduced. An end-of-the-semester portfolio is required.

MAT 133 Introduction to Probability & Statistics 4 MAT 033* or MAT 131 or higher

(FORMERLY MTH 133) (SAME AS CIS 203 AND PSY 144) This course is an introduction to experimental design, data representation, basic descriptive statistics, probability theorems, frequency distributions and functions, binomial and normal probability distributions and functions, probability density functions, hypothesis testing, statistical inference, Chi-square analysis, linear regression, correlation and application of the above in making informed, data driven decisions in real-world contexts. Both graphing calculators and computer-based statistical software (Microsoft® Excel) will be used. If the prerequisite is more than two years old, then the mathematics department recommends the course placement exam be taken or the prerequisite be retaken to ensure the success of the student.

CORE REQUIREMENTS

Take the following:

Course # Course Name Credits Prerequisites Notes
CIS 133 Brand Identity Design 1 ENG 085*

This course introduces students to common contemporary practices of corporate brand identity design. Review and discussion of brand-building concepts are researched and analyzed.

ENT 101 Entrepreneurship: Creating Your Own Job 3 CIS 095*, ENG 085* and ENG 090*

There will be only one constant throughout your career, and that constant is change. The preferences of consumers are constantly changing, entire industries are rising and falling, and hard-working people often are finding themselves looking for a job. This course provides you with the foundation to design your own job, whether in the context of an existing organization (i.e., as an “intrapreneur”) or as someone who starts a new enterprise (i.e., as an “entrepreneur”). In this course you will learn more about your own strengths and weaknesses, as well as the key characteristics shared by successful entrepreneurs. You’ll also gain skills for matching your strengths with a business idea that fits you well, so that both you and your customers will benefit. Finally, you will begin developing analytical tools to help make sound decisions in a rapidly-changing world.

ENT 102 Entrepreneurial Marketing: Finding Your Niche 3 CIS 095, ENG 085, ENG 090.

Organizations grow by serving the needs of customers. These needs are frequently changing; at times even the customers themselves don’t accurately express what they need. The key to entrepreneurial success is identifying the underlying needs of specific niches within the changing marketplace and then devising a plan which matches your driving passion and unique capabilities with the specific needs you have identified. This process is entrepreneurial marketing. In this course you will work with market research tools and develop analytical processes for identifying the needs of target customers, and you will produce marketing plans designed to capitalize on your unique advantages in order to delight customers. Simultaneously, you will begin developing a brand identity intended to become the preferred choice among your target customers.

ENT 169 Business Plan 3 ENT 101

The student will be able to evaluate their business concept and write a sound business plan for their entrepreneurial venture. In the process of doing so, the student will be able to assess the strengths and weaknesses of a business concept; collect and organize market research data into a marketing plan; and prepare the financial projects for their business venture. In addition, students will be able to identify and evaluate various resources available for funding the entrepreneurial venture. To be successful in this course, basic computer skills are required.

Choose one of the following:

Course # Course Name Credits Prerequisites Notes
ACC 216 Financial Accounting Concepts 4 CIS 095, ENG 085, ENG 091, MAT 020 or higher

This course is designed for the non-accounting supervisor/manager who must have an understanding of financial and managerial accounting as it is used in decision making. Learn about annual reports, financial statements, balance sheet accounts and accounting transactions. Focus on how accounting information is used in decision making and not on the mechanics behind that accounting information. This is an introductory accounting course required for some BUA, CIS and HOC programs. Students should consider their academic program and select either ACC 216 or ACC 231 for their introductory accounting course.

ACC 231 Principles of Accounting I 4 ENG 085*, ENG 090*, MAT 033* or higher and CIS 101 or CIS 121

This course is an introductory course in Financial Accounting. Learn the theory and practice of recording financial accounting data and preparation of financial statements in accordance with Generally Accepted Accounting Principles (GAAP) with an emphasis on corporations. Current software and online applications will be utilized.

Choose one of the following:

Course # Course Name Credits Prerequisites Notes
CIS 101 Introduction to Computer Systems 3 CIS 095*, ENG 085*, ENG 090* and MAT 020* or higher

Enhance computer knowledge. Course covers computer system concepts with an emphasis on several software applications. Typing ability necessary to be successful in this class.

CIS 201 Advanced Information Technologies 3 ENG 085*, ENG 090* and CIS 101*

(SAME AS ECM 201) This course enhances electronic communication skills and computer concepts essential to using current advanced information technologies. Topics include web collaboration, web conferencing, web 2.0 applications, social media, mobile computing, file conversions and cross-platform compatibility.

ELECTIVES

Select electives from courses in ACC, AFT, ALT, ART, AUT, BIO, BUA, CCT, CEM, CIS, CNS, CPS, CRJ, CUL, DMS, ECM, ECN, EDU, EGR, ELT, ENG, GEL, HOC, HPF, MAT, MFG, MIC, MOA, MUS, NSC, PHY, PLS, PTC, PSY, SOC, THR, VID, or WLD to meet the 30 credits required for this degree.