Entrepreneurship – Skill Set

This program is designed to assist the student in making informed decisions regarding the many benefits and costs of starting your own business and finding the right business opportunity “fit.” In addition, you will prepare a completed business plan presentation.


Program Requirements

Minimum credits 12
Minimum cumulative GPA 2.0
Minimum grade in all courses 2.0
Minimum Jackson College credits 10

RELATED REQUIREMENTS

Take the following:

Course # Course Name Credits Prerequisites Notes
CIS 101 Introduction to Computer Systems 3 CIS 095*, ENG 085*, ENG 090* and MAT 020* or higher

Enhance computer knowledge. Course covers computer system concepts with an emphasis on several software applications. Typing ability necessary to be successful in this class.

CORE REQUIREMENTS

Take the following:

Course # Course Name Credits Prerequisites Notes
ENT 101 Entrepreneurship: Creating Your Own Job 3 CIS 095*, ENG 085* and ENG 090*

There will be only one constant throughout your career, and that constant is change. The preferences of consumers are constantly changing, entire industries are rising and falling, and hard-working people often are finding themselves looking for a job. This course provides you with the foundation to design your own job, whether in the context of an existing organization (i.e., as an “intrapreneur”) or as someone who starts a new enterprise (i.e., as an “entrepreneur”). In this course you will learn more about your own strengths and weaknesses, as well as the key characteristics shared by successful entrepreneurs. You’ll also gain skills for matching your strengths with a business idea that fits you well, so that both you and your customers will benefit. Finally, you will begin developing analytical tools to help make sound decisions in a rapidly-changing world.

ENT 102 Entrepreneurial Marketing: Finding Your Niche 3 CIS 095, ENG 085, ENG 090.

Organizations grow by serving the needs of customers. These needs are frequently changing; at times even the customers themselves don’t accurately express what they need. The key to entrepreneurial success is identifying the underlying needs of specific niches within the changing marketplace and then devising a plan which matches your driving passion and unique capabilities with the specific needs you have identified. This process is entrepreneurial marketing. In this course you will work with market research tools and develop analytical processes for identifying the needs of target customers, and you will produce marketing plans designed to capitalize on your unique advantages in order to delight customers. Simultaneously, you will begin developing a brand identity intended to become the preferred choice among your target customers.

ENT 169 Business Plan 3 ENT 101

The student will be able to evaluate their business concept and write a sound business plan for their entrepreneurial venture. In the process of doing so, the student will be able to assess the strengths and weaknesses of a business concept; collect and organize market research data into a marketing plan; and prepare the financial projects for their business venture. In addition, students will be able to identify and evaluate various resources available for funding the entrepreneurial venture. To be successful in this course, basic computer skills are required.