Marketing – Certificate

Individuals considering a marketing career should be good listeners, enjoy current events and look forward to the business challenges that come with changing cultural habits. Also important are the abilities to think creatively, communicate effectively and manage time wisely to meet deadlines.


Program Requirements

Minimum credits 33
Minimum cumulative GPA 2.0
Minimum grade in all courses 2.0
Minimum Jackson College credits 15

GENERAL EDUCATION REQUIREMENTS

Take the following:

Course # Course Name Credits Prerequisites Notes
ENG 131 Writing Experience I 3 ENG 085 and ENG 091

This is an intensive writing course. Narrative and descriptive modes are stressed. Basic research strategies are introduced. An end-of-the-semester portfolio is required.

ENG 232 Technical & Business Writing 3 ENG 131

A course designed to provide practice in a variety of written and oral communications to meet the requirements of the workplace. Projects may include descriptions, instructions, résumés, proposals, reports or online documents. It involves frequent writing, both in and out of class, as well as oral presentations, collaborative activities and individual conferences.

Choose one of the following:

Course # Course Name Credits Prerequisites Notes
MAT 130 Quantitative Reasoning 4 MAT 030

Quantitative Reasoning develops student skills in analyzing, synthesizing and communicating quantitative information. Cultivates algebraic reasoning and modeling skills through a quantitative literacy lens. Emphasizes critical thinking and the use of multiple strategies in applied contexts. Topics include proportional and statistical reasoning, probability, and evaluation of bias and validity.

MAT 133 Introduction to Probability & Statistics 4 MAT 033* or MAT 131 or higher

(FORMERLY MTH 133) (SAME AS CIS 203 AND PSY 144) This course is an introduction to experimental design, data representation, basic descriptive statistics, probability theorems, frequency distributions and functions, binomial and normal probability distributions and functions, probability density functions, hypothesis testing, statistical inference, Chi-square analysis, linear regression, correlation and application of the above in making informed, data driven decisions in real-world contexts. Both graphing calculators and computer-based statistical software (Microsoft® Excel) will be used. If the prerequisite is more than two years old, then the mathematics department recommends the course placement exam be taken or the prerequisite be retaken to ensure the success of the student.

RELATED REQUIREMENTS

Take the following:

Course # Course Name Credits Prerequisites Notes
CIS 126 Digital Design Fundamentals 3 MAT 131, MAT 133 or MAT 135 (MAT 135 preferred), and ENT 085*, and ENG 090*

Students explore fundamental methods used to compose persuasive digital layouts. Strategies in aesthetics, personal methodology, industry-standard practices are performed with the intent to deliver a clear, unique and proficient message.

CIS 133 Brand Identity Design 1 ENG 085*

This course introduces students to common contemporary practices of corporate brand identity design. Review and discussion of brand-building concepts are researched and analyzed.

CIS 138 Image Editing Applications 1 ENG 085*

Students will be exposed to current applications and technical aspects of image manipulation in a variety of contexts. They will become familiar with applications through research, demonstrations, and structured exercises as well as open-ended assignments.

ECM 220 eBusiness: SEO/Management 3 CIS 095*

This course covers search engine optimization, analyzing web marketing efficiencies and evaluating content management systems. Topics include competitive comparison, keyword analysis, effective link building, blogs and eCommunities setup. Specific eBusiness components, such as Google Analytics, social networking sites and pay-per-click advertising campaigns are emphasized to increase the efficiency of eCommerce site operations.

Choose one of the following:

Course # Course Name Credits Prerequisites Notes
CIS 201 Advanced Information Technologies 3 ENG 085*, ENG 090* and CIS 101*

(SAME AS ECM 201) This course enhances electronic communication skills and computer concepts essential to using current advanced information technologies. Topics include web collaboration, web conferencing, web 2.0 applications, social media, mobile computing, file conversions and cross-platform compatibility.

ECM 201 Advanced Information Technologies 3 CIS 101*, ENG 085*, ENG 090*

(SAME AS CIS 201) This course enhances electronic communication skills and computer concepts essential to using current advanced information technologies. Topics include web collaboration, web conferencing, web 2.0 applications, social media, mobile computing, file conversions and cross-platform compatibility.

CORE REQUIREMENTS

Take the following:

Course # Course Name Credits Prerequisites Notes
BUA 100 Contemporary Business 3 CIS 095*, ENG 085* and ENG 090*

(FORMERLY BUS 131) As business speeds into the 21st century, new techniques, population shifts, and shrinking global barriers are altering the world at a frantic pace. Learn about the range of business careers available and the daily decisions, tasks and challenges that they face. Emphasis is placed upon developing a vocabulary of business terminology, teamwork, quality, social responsibility and cultural diversity. Understand how management, marketing, accounting, and human resource management work together to provide ethical competitive advantages for firms. This knowledge can help you enhance your career potential.

BUA 130 Customer Service 3 CIS 095, ENG 085, ENG 091

In the face of change, an uncertain economy, and intensive competition, the student will learn how to create an unexpected, highly evolving experience, to create customer loyalty and compelling word of mouth customers. The core element of service quality will be applied to both people-centered and technology-centered businesses, industries and organizations. The ultimate goal of this course is to help improve students’ abilities to communicate effectively with internal and external customers.

BUA 230 Principles of Marketing 3 CIS 095, ENG 085, ENG 091

Students analyze the marketplace to identify customer wants and needs and develop effective strategies to satisfy them. Emphasis is placed on research, marketing environments, strategic planning, buyer behavior, evaluating key competitors, and the marketing functions of product or service planning, pricing, promotion and distribution.

BUA 231 Advertising, Promotion & Public Relations 3 CIS 095*, ENG 085* and ENG 090*

Students study the principles and practices of numerous promotional tools used in marketing communications. Topics include creation of advertising, media strategies, message appeals, plus the use of specialty advertising, sales promotion and public relations to help sell goods, services and ideas.