PR 101 for Entrepreneurs: How to Enhance Visibility, Grow your Brand, and Build Credibility at any stage of Business
Wednesday, June 18, 2025
11 a.m. – 12 p.m.
Bert Walker Hall, Room 205
This hands-on workshop is designed for entrepreneurs with little to no PR experience. It will break down how public relations can be used to enhance visibility, establish credibility, and grow a business without requiring a large marketing budget. Cost: $55. Register here.
Why This Workshop is Ideal for Small Business Owners:
- PR is earned media – it’s about leveraging relationships and storytelling, not spending money.
- Unlike advertising, which requires an ongoing budget, PR strategies are free to implement and can have a lasting impact.
- Build trust and credibility – Media features position you as an expert and help your business stand out.
- Long-term visibility – PR placements remain searchable online, improving your SEO and bringing in leads long after an ad campaign would have ended.
Key Takeaways:
- Understanding Public Relations: What PR is and how it differs from paid advertising.
- How PR Helps Your Business: Learn why earned media provides long-term credibility and SEO benefits.
- PR Strategies for Small Businesses: Step-by-step instructions on how to craft compelling pitches for journalists, guest posting opportunities, and securing media coverage.
- How to Pitch to Media: Learn how to write a strong subject line, target the right journalists, and follow up effectively.
- Tracking and Measuring PR Success: How to keep a spreadsheet of media contacts and outreach for long-term relationship-building.
- Alternative PR Opportunities: Leveraging speaking engagements, podcasts, and events for visibility.
By the end of the workshop, attendees will have a clear roadmap for securing media coverage, increasing their brand’s visibility, and positioning themselves as industry experts—without spending money on paid ads.
Attendees will also receive a free PR pitch template to help them immediately apply what they’ve learned.