Learn to promote, share messages online with digital marketing



Getting your marketing message out to prospective clients through today’s electronic channels is the heart of digital marketing.

Statistics show that 81 percent of Americans go online daily. Whether using the Internet for work, doing online shopping, connecting with social media on their smartphone, or participating in a video chat, Americans are online more than ever. As technology advances, the accessibility of online media and ease of social sharing has taken marketing to new levels. Students may now prepare with Jackson College’s new digital marketing certificate.

New Certificate

Today’s marketer must be prepared to reach their target market based on the behaviors of consumers, in particular their increasing use of technology, and respond to market demand. Combining business acumen, creativity, communication and technology skills, they create digital marketing campaigns and communicate with the public through platforms that promote content engagement and sharing online. Then, they track the effectiveness of communication strategies by setting digital campaign goals for Internet traffic and then measuring success against those goals. This certificate helps students learn the specific digital skills to do exactly that, said Professor Angel Fonseca.

“We want to help students combine their business marketing skills with the technology savvy for this fast-growing field,” she said. “Students may complete the certificate or continue their studies to complete an associate degree in business administration.”

Students will have the opportunity to sit for an exam by the American Marketing Association for certification. Demand for marketing specialists is expected to increase by about 30 percent in the coming years. Salary varies by position and field, starting around $31,900, median wages of $55,700 annually.