Popularity of esports leads to career opportunity

Building on Jackson College’s establishment of an esports team in 2019, students can now prepare for careers in this growing field with these certificate programs.

Esports (electronic sports) is a form of sports competition with video games. The popularity of esports has skyrocketed over the last decade, with popular games such as Overwatch, League of Legends, Fortnite and many more. Esports today is a $1 billion global industry in which individuals and teams square off in video games.

Viewership on Amazon’s Twitch, YouTubeFacebook and other streaming platforms has spiked tremendously in recent months during the COVID-19 pandemic, owing to the fact that esports was born and exists online and competitors can play remotely in its virtual realm.

Certificate program

Launched in 2020, students may enroll in an esports management certificate to prepare for the business aspects of esport. Interested students may continue their studies to earn an associate degree in sport management. This 18-credit program may be completed in just a couple of semesters and is available fully online, so, much like the appeal of esports, a student can enroll from anywhere.

Growing opportunity

Students will gain a business background with a focus on esports and learn how to market and promote events. Graduates gain knowledge in planning events, esport culture, brands, fans, and gaming industry trends. The possible job titles in esports are vast – from developing games to the business aspects of the industry, demand is great. Graduates may pursue a variety of careers including esport team coach, esport event staff, esport arena staff, esport marketing coordinator, esport business development specialist, and social media specialist.

“There are many opportunities in esports, it’s a field that is growing,” said Dr. David Smith, business instructor and sport management director. “Someone starting out can make anywhere from $30,000 to $150,000 annually.”

Students who continue on to complete an Associate in Arts in Sport Management with an Esports focus will gain a broad base of liberal arts and general education studies, as well as an exploration of sport management. Many careers in esports call for people who can handle different tasks, think on their feet and make decisions, so broadening one’s studies with diverse courses can make one more attractive to potential employers.

Learn more

To learn more about the field or about Jackson College’s program, e-mail David Smith, business instructor, or  call 517.990.1393