Marketing student puts skills to work with new store

Have you ever had an idea for a business, but weren’t sure how to make it happen?

For Joanne Havican of Parma, the knowledge she gained in a marketing class at Jackson College brought her idea from concept to reality!

With a desire to help her community, Havican imagined a store where people could get what they needed at little to no cost. She enrolled in the Principles of Marketing class to learn more. A final project entails coming up with a business idea and creating a complete marketing plan for that idea.

“I had the idea, but it was one of those things that you have to market to get people to give you the money to make it happen,” Havican said. “We did more things from my marketing class to get money from more areas, which was really exciting. I had to go and present the idea and my thoughts to a lot of different places and people, and I found someone willing to support it.”

Gratis – Latin for “without charge” – offers gently used clothing and home goods at no cost to shoppers. Located at 123 N. Main Street in Parma, it accepts donations in good condition. It is a service of Village Hope Church. Since opening in June, Gratis has provided much-needed help for many, including families of foster children, exchange students, or those in emergencies.

“With my understanding of marketing and business, I was able to do what needed to be done,” she said. “Now we’re hoping to expand and find more volunteers.”

Is a career in business for you? Do you have a business idea but need more information to get started? Check out all our business administration courses here.