Marketing is a business function that focuses on finding a market for a product or service, and promoting and advertising to that market. It may include advertising, promotions and public relations, as well as research.

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Jackson College Offers the following program options:

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Jackson College offers a certificate in marketing. This can be taken on its own, or coincide with a business or other degree. Most upper level marketing management positions will require a bachelor’s degree.


Pay varies by position and field; starting around $31,900, median wages of $55,700 annually.

Career Outlook

Demand for marketing specialists is expected to increase 32 percent in coming years.