Digital Marketing

The Digital Marketing certificate will prepare you to become a skilled marketer publishing digital content on social media platforms to promote a brand, while using analytics to track web traffic and marketing campaign effectiveness. Students use business acumen, creativity, communication, and technology skills to create digital marketing campaigns.

Three students at desk

Jackson College Offers the following program options:

Key Topics

  • Web Analytics Metrics
  • Search Engine Optimization
  • Cloud Collaboration
  • Social Media Promotions
  • Advertising, Promotion & Public Relations
  • Digital Design Fundamentals
  • Brand Identity Design

  • Web Design Concepts
  • Image Editing Applications
  • Advanced Information Technology
  • eBusiness: SEO / Management / Measurement
  • Contemporary Business
  • Customer Service
  • Principles of Marketing

Program Highlights

  • Create graphical campaign contents
  • Post and publish content (images, text, videos)
  • Build brand campaigns for target markets via social and traditional channels
  • Engage in real-time interaction with audience
  • Track effectiveness of communication channels through SEO metrics

Potential Jobs and Pay Ranges

Depending on role and industry, pay ranges start at $35,000 per year.

  • Social media specialist, marketing clerk, public relations clerk
  • Copy writer, creative design, seo campaign clerk
  • Health, public service, education, etc customer service representatives

Source: U.S. Bureau of Labor Statistics