Digital Marketing & E-Commerce

Jackson College is collaborating with Google and Coursera to provide training on the basics of digital marketing and e-commerce. During this course, students will learn how to attract and engage customers using digital marketing channels, such as email and search engines, to encourage customers to make purchases. Students will also learn how to build e-commerce stores, analyze online performance, and grow customer loyalty. In just 7-courses, students will be able to complete this program in less than 6 months.


AVERAGE WAGE
$51,000

PROJECTED GROWTH
15% or higher

PROJECTED JOB OPENINGS
218,000


What Can I Expect?

  • Flexible scheduling
  • All courses offered online
  • Completion within 6 months
  • Suggested pace of 10 hours per week

What Will I Learn?

  • Display advertising
  • Website structure
  • Marketing analytics
  • Search Engine Optimization (SEO)

What’s Included?

  • Certificate of Completion

Career Examples

  • Marketing Manager
  • Digital Forensic Analyst
  • Search Marketing Strategist
  • Advertising and Promotion Manager

Get started today by contacting Corporate and Continuing Education at JC-CCE@jccmi.edu.