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Overview
Program Options
About the Program
Career Outlook
Next Steps
Get ready for today’s digital world with a certificate in digital marketing! Gain skills to understand how to promote products, businesses, services and organizations in a range of online formats – social media, websites, mobile and more! Understand resources available to track marketing success. Great start to a marketing or design career or enhance your current position with more marketing savvy!
At Jackson College, we offer a wide range of degrees and certificates designed to help you achieve your educational and career goals. The following options are available within this program.
Learn to create and manage online marketing campaigns that engage audiences and drive business results.
The Digital Marketing program at Jackson College prepares students for careers in the growing field of digital marketing. The program covers essential skills such as creating engaging content, managing social media platforms, and utilizing SEO and analytics to optimize online campaigns. Students will learn to develop marketing strategies that resonate with target audiences and measure their success through digital tools. This certificate provides a fast track for those looking to enter the industry or enhance their current marketing skills.
Explores the skills and techniques necessary to provide exceptional customer service. Emphasis is placed on understanding customer expectations, developing effective communication, and managing service challenges in various industries.
Covers foundational skills in digital design, including principles of design, typography, and composition. Students use industry-standard software to create digital graphics and layouts.
Introduces marketing principles including product development, pricing, promotion, and distribution. Students examine customer behavior, market research, branding, and strategic marketing planning.
Focuses on developing brand identities through design elements such as logos, color palettes, and typography. Students create cohesive brand visuals for real-world applications.
Students who earn the Digital Marketing Certificate can expect to pursue careers in digital marketing, content creation, social media management, and SEO. With further study or experience, they may advance into roles such as digital marketing managers or specialists, with opportunities to work in various industries including advertising, e-commerce, and corporate marketing. The demand for skilled digital marketers continues to grow as businesses increasingly focus on online engagement and brand development.
Develop and manage online campaigns across social media, email, and websites.
Create and schedule content, engage with followers, and build a brand’s online presence.
Produce videos, graphics, and blog posts to support brand storytelling and campaign goals.
Use data and analytics tools to evaluate campaign performance and guide strategic decisions.
Understanding potential earnings is an important part of exploring career options.
Salary estimates are based on data from America’s Career InfoNet and the Occupational Outlook Handbook. Actual earnings vary by location, industry demand, business size, education, and experience. Check local job listings for the most accurate salary information.
Are you interested or have questions about this program? Fill out our form to get answers and learn how Jackson College can support your goals.
Want to learn more about Jackson College? Contact Admissions or schedule a virtual or in-person meeting to get personalized guidance, take a campus tour, and explore your next steps.
Ready to take the next step? Follow our step-by-step application process to start your journey at Jackson College and turn your goals into reality.
