sport management

Turn your passion for sports into a profession. Jackson College’s Sport Management program prepares students for careers in the dynamic and fast-growing global sport industry. Through hands-on projects, real-world case studies, and internship opportunities, students explore the business, cultural, and leadership sides of sport. Coursework develops skills in management, communication, marketing, accounting, and entrepreneurship. Graduates are well-prepared to transfer to a bachelor’s program in sport management or related fields such as business, law, or urban planning.

Associate in Arts

Prepares students for careers or transfer in sport management, business, and related professional fields.

About the Program

The Sport Management program at Jackson College prepares students for careers in the global sport industry. The associate degree curriculum explores the cultural and business impact of sport through hands-on, real-world case studies and internships. This program develops strong skills in critical business areas of sport, including management, communication, marketing, accounting, leadership, entrepreneurship, and human resource management. Upon graduation with an Associate in Arts in Sport Management, many graduates transfer to a four-year university to pursue a degree in sport management, business, law, accounting, urban planning, or graduate studies.

Introduction to Sport Management

Introduces the structure, governance, and business functions of the sport industry. Explores career opportunities and key management principles in sport.

Leadership

Examines foundational leadership principles, styles, and skills necessary to lead individuals and teams in business and organizational settings.

Sport Marketing

Focuses on branding, promotion, sponsorship, and consumer behavior in the sport industry. Includes case studies and real-world applications.

Communication Fundamentals

Covers principles of public speaking, interpersonal and group communication, and message delivery for personal and professional success.

Career Outlook

The Sport Management – Associate in Arts degree prepares students for entry-level opportunities in the global sport industry and serves as a transfer pathway to bachelor’s programs in sport management or related business fields. Students gain knowledge in leadership, communication, marketing, and the organizational structure of the sport world.

Graduates who transfer may pursue careers in sport administration, facility and event management, or marketing and promotions. The business of sports continues to grow, creating new opportunities across professional teams, athletic departments, and recreational organizations.

Creates and manages promotional campaigns, sponsorships, and brand engagement for athletic teams or events.

Supports daily operations of school or community sports programs, including scheduling, budgeting, and event planning.

Handles media relations, statistics, and publicity for college or professional sports programs.

Oversees facilities and programs for community recreation centers, fitness facilities, or sports leagues.

Pay

Understanding potential earnings is an important part of exploring career options.

Median Pay $60,000/yr
Pay: Low End $40,000
Pay: High End $90,000

Salary estimates are based on data from America’s Career InfoNet and the Occupational Outlook Handbook. Actual earnings vary by location, industry demand, business size, education, and experience. Check local job listings for the most accurate salary information.