Transform your marketing with the power of AI; new course starts June 2
May 15, 2025
Angel Fonseca, professor
This June, Jackson College introduces AI in Marketing — a cutting-edge course designed to help marketing professionals harness the power of artificial intelligence for their business or organization in our digital age.
AI in Marketing offers a comprehensive introduction to several AI technologies specifically tailored for marketing applications. Students will learn to leverage AI for audience segmentation, content creation, search engine optimization in the age of AI-enhanced search, social sentiment analysis, and digital campaign automation.
“What sets this course apart is its practical focus on real-world marketing applications while maintaining a strong emphasis on ethical and legal considerations,” said Professor Angel Fonseca, course instructor. “Security and ethical concerns are woven throughout the curriculum, ensuring students develop responsible AI practices.”
Key learning objectives include:
- Mastering AI fundamentals for market segmentation and targeting
- Optimizing AI prompts through machine learning and natural language processing
- Creating AI-generated content that complies with legal and ethical standards
- Optimizing web content for AI search engines
- Implementing automated digital campaigns using predictive sentiment analysis
Students with intermediate technology literacy and fundamental marketing knowledge will be most successful. An Internet-connected computer is necessary to participate in this online course.
For registration information, please contact our Office of Admissions at 517.796.8425, option 1.