Esport Management – Certificate

Jackson College Esport Management Certificate prepares students for careers in the global business of esport. This program focuses on the business aspect of esport. Students will learn how to market and promote events. Graduates gain knowledge in planning events, esport culture, brands, fans and gaming industry trends. Graduates may pursue a variety of careers including esport team coach, esport event staff, esport arena staff, esport marketing coordinator, esport business development specialist, and social media specialist.

Minimum credits: 18
Minimum cumulative GPA: 2.0
Minimum grade in all courses: 2.0
Minimum Jackson College credits: 15


Take the following:

Course # Course Name Credits Prerequisites Notes
BUA 231 Advertising, Promotion & Public Relations 3 CIS 095*, ENG 085* and ENG 090*

Students study the principles and practices of numerous promotional tools used in marketing communications. Topics include creation of advertising, media strategies, message appeals, plus the use of specialty advertising, sales promotion and public relations to help sell goods, services and ideas.

SMT 110 Esport in Society 3

This course is designed to explore the sociological factors that influence esport in our society. The purpose of the course is to provide the student with the basis and ability to examine sociological issues found within esport. Key areas that will be examined in this course are health and wellness, global issues, youth and teen experiences, and race, religion, and gender equity in esport.

SMT 210 Introduction to Esport Management 3

This course is designed to explore the various areas of the esport business industry. The course will examine the following areas in esport: business competencies, event management, league operations, fan engagement, coaching, team management, content creation and video production, sponsorship, and broadcasting and streaming.  Other areas that will be examined in this course are health promotion and preventative care for esport gamers, influence of media on esport, and the history of esport.  This course will introduce students to career opportunities and business concepts required to manage esport organizations and operations.  The industry structure and challenges will also be discussed.

SMT 230 Principles of Sports Marketing 3

Students analyze the sport marketplace and consumption trends to identify customer wants and needs and develop effective marketing strategies to satisfy them. Emphasis is placed on evaluating sport/entertainment environments, identifying target markets, building brands, and the marketing functions of product or service planning, pricing, promotion and placement (distribution).

SMT 240 Sport Facility and Event Management 3

This course examines the principles of facility operations and event management in the industry of sport management.  This course provides students with an in-depth investigation of the unique challenges and opportunities that are routinely faced by a business, facility or event manager in the context of events at sport and entertainment venues.  This course offers an introduction to the planning, marketing, management, and evaluation of sporting and entertainment venues.  This course offers an introduction to the planning, marketing, management, and evaluation of sporting and other entertainment venues.  This course gives students an overview of the three major components of facility management: event management, risk management, and facility management.

SMT 245 Internship 3

Students plan, organize, direct, and assess a public activity which integrates the learning objectives of the sports management degree. Students will have meaningful internship experience with an appropriate company. The company and job must be approved by the supervising faculty member.